final paper

The Final Paper (20% total) will be based on your analysis of a corporation of your choosing. Please use

the discussion thread provided in Canvas to reserve your desired corporation.

Using theories and concepts from our course, research and assess your selected companys CSR

performance using information collected from public sources. Include at least three independent sources

for the paper, apart from the company web site and the text. Make sure to take a balanced and unbiased

view when reporting the facts and your conclusions and write with a professional tone.

The term paper should be single-spaced, approximately 2000 words (excluding citations) and should

incorporate multiple sources, appropriately cited (APA style), and reference appropriate concepts from

the text. Direct quotations should be held to no more than two short sentences and must be marked as

quotations. The scope of the paper should include:

Brief introduction

Analysis. In the body of your paper, youll assess your chosen company by looking through the lens

of corporate social responsibility (CSR). Consider the various topics that weve covered in this course

and how they relate to your company (of course, not all topics will be relevant) and provide examples

to support your conclusions. As examples, you might consider issues such as:

o What has been this organizations track record regarding corporate social responsibility?

o Who are their most important stakeholders? How successfully have they managed the

relationships with those stakeholders?

o How successful has the company been in proactively managing public issues? Have they

engaged their stakeholders successfully?

o At what phase of Global Corporate Citizenship (see figure 3.5 on page 63) is this company?

On what do you base your assessment?

o Has this company undergone any scandals or public relations problems related to social

responsibility? If so, what do you believe are the reasons for these ethical lapses (review

pages 101-103 in the text)?

o Does the company perform any type of formal social / environmental reporting, such as triple

bottom line reporting?

o What is the companys stance on lobbying?

o What is their record on sustainable development and management of environmental issues?

Summary and your overall assessment of this organization from a CSR perspective.

This paper must be an original work; refer to official university policies for a detailed treatment of

plagiarism and academic dishonesty. Please submit your paper via the indicated link on Canvas to

confirm its originality. A similarity score of more than 10% – 15% is cause for a careful review of your

paper; a score higher than 15% – 20% may result in a grade penalty, course failure or other consequence,

depending on the severity of the issue. Once your final paper is submitted, plagiarized work will expose

you to severe academic penalties. If you have any questions regarding the appropriateness of your

paper, please see me prior to submittal. Lastly, dont forget to proofread for spelling, grammar, punction

and style prior to submitting. Poor writing will result in loss of points.