Final Marketing Plan

1-2 page executive summary (Word document) which will lay the strategic grounding for defining and defending your marketing plan.

I have a final marketing plan, both a report and a presentation. The brand this marketing plan is for is Jacquesmus, and it needs to be detailed and thorough. about 4-5 pages with sources included to support the report and PowerPoint. I will provide the rubric and the expectations for the final report and the PowerPoint presentationI had proposed a final abstract, and these were the comments from my professor, so if you can take that into consideration when you do the report and PowerPoint, it would be appreciated. Please let me know if you have any questions or concerns. Here is her response to my abstract:

Jacquemus is back w/ a vengence. Never really went out of style for the discerning luxury fashion consumer but they’ve hired an amazing design team and they’ve really pushed the envelope. I see them all across the EU worn by women who also embrace high/low fashion. The Spa Idea is inspired. Creative way of building on the SDGs and building on the gently-used yet vintage collectable ethos. Love this. I almost bought one I saw in Dec in Athens but I’m too old and have no need. It was such an original and beautiful bag. My youngest bought one when she was 16 w/ her part-time job money. That was a decade ago. I dry cleaned that little bag for her when we moved to Greece and it’s so chic. She looks so chic and knowing she was an early adopter makes it better.

That’s the Spa key value proposition. Fashion isn’t an investment piece. Never was. But one has to seriously invest in good fashion. And care for the product = care for the soul. Inside and out. Be bold w/ this. Marketing Plan and Client Pitch (50% total): Through the lens of the United Nations Sustainable Development Goals, your team will develop a marketing plan for a large multinational corporation (the client) including marketing strategies to engage their target audience. Your analysis will be informed by the UN SDGs, the concepts discussed in class, the secondary and primary research you collect. There will be three separate deliverables.

Deliverables:

– 1-2 page executive summary, which will lay the strategic grounding for defining and defending your marketing plan.Then follow with a comprehensive marketing plan for submission and final grade, summarizing your key insights, your big idea, and execution (worth 25%).

Create a PowerPoint presentation (or comparable) with detailed notes in the notes section (worth 25%) about your marketing plan. Notes should be written in full sentences, in a clear and concise manner, follow the fatal error policy, and provide the reader an understanding of the main points. Presentation slides should contain strong visuals. Presentations will be given in class the final session of class and should be approximately 10-12 minutes inclusive of class/instructor Q&A. TIMING IS VITAL!

1-2 page executive summary, which will lay the strategic grounding for defining and defending your marketing plan.Then follow with a comprehensive marketing plan for submission and final grade, summarizing your key insights, your big idea, and execution (worth 25%).

Requirements: 4-5 pages

WRITE MY PAPER

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