Evaluate Marketing website

Instructions

Assignment Breakdown: Evaluate Marketing Website

Objective: You are tasked with evaluating the website used by Kraft Foods as part of their marketing strategy. After reviewing the website, you will write a 2-page paper discussing how effective the site is as a marketing tool.

Step-by-Step Instructions:

1. Visit the Website:

• Go to
• Take your time to explore the site thoroughly. Look at the different sections (recipes, product information, promotions, etc.) and pay attention to how the site is designed and how it presents information to the visitor.

1. Evaluate the Website:

• Is the website hard to use or confusing in any way?
• Are there any sections that feel outdated or unnecessary?
• Could the website be more engaging or user-friendly?
• Does the website load quickly and work well on mobile devices?
• Use known criteria in your evaluation as you begin evaluating what is working well
• What could be better?

1. Write Your Paper:

• Discuss both what you think works well on the site and what could be improved.
• Back up your opinions with specific examples from the website (e.g., “The recipe section is easy to navigate because it includes a search feature for ingredients”).
• Be specific in your evaluation. Instead of just saying something is “good” or “bad,” explain why you think it is effective or not effective.
• Length: Your paper should be 2 pages long.
• Content: In your paper, make sure to: Support your evaluation with specific examples from the website, using recognized criteria .

Important Reminder: Use Scholarly Research

To strengthen your analysis, its important to support your evaluation with scholarly research. Incorporate at least two academic sources that discuss digital marketing strategies, website design, or user experience. Scholarly research will provide a theoretical foundation for your assessment and demonstrate a deeper understanding of best practices in web design and marketing. Be sure to properly cite any sources using APA format.

Important Notes:

• Grading Criteria: Youll be graded on the clarity of your analysis, the quality of your writing, and how well you back up your opinions with examples from the website.