Ethics and Marketing

Ethical Challenges in Influencer Marketing: Investigate the ethical challenges associated with influencer marketing, such as authenticity, disclosure, and the influence on vulnerable demographics.
Ethics in Product Labeling and Advertising Claims: Examine the ethical implications of misleading product labeling and the responsibility of marketers in ensuring accurate information to consumers.
The Role of Stakeholders in Environmental Sustainability: Analyze how stakeholders (e.g., employees, investors, communities) influence and are influenced by a company’s approach to environmental sustainability.
Greenwashing: Ethical Issues and Solutions: Examine the practice of greenwashing, where companies exaggerate or falsely claim environmental sustainability efforts, and propose ways to combat this unethical practice.

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