Discussion Topic Assignment:
In our text, Corporate Innovation (p. 89), the authors state:
“All innovative activity begins with an opportunity where a favorable set of circumstances creates a need for an opening for a new business concept or approach. Sometimes the opportunity is clear and other times it is revealed through a rigorous search. The reality is that many new business ideas fail because there was no opportunity in the first place.”
Reflect on a specific example from your own experience, or from a local business or organization, where a new business concept succeeded or failed.
INITIAL POST
1. What role did identifying (or failing to identify) a real opportunity play? How was the opportunity discovered or missed? (0-2 Points)
2. Propose a strategy/method you believe would improve the process of identifying genuine opportunities for innovation. (0-2 Points)
3. Your response should be well-organized, easy-to-follow, and clear in its argument and examples (0-2 Points).
Requirements:
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