Entering a New Market Through Country Analysis & Internation…

1. Select one foreign country. England

2. Select a product or service: Chagee

a. An existing brand entering the country for the first time,

3. Research basic country information to support your proposal, including:

a. Country overview.

b. Product/service description.

c. Target customer overview through population demographics, economic development level, and digital/media penetration.

d. Preliminary challenges and opportunities.

4. Write a short proposal explaining why this country and product are a strong match. Your proposal should focus on the feasibility of an expansion, strategic logic behind entrance, and research quality. Expectations are around 2-3 pages.