Email

Part 1: Company Complaint Email (150 points) Objective To give you the opportunity to provide constructive customer feedback and apply principles of professional communication and service marketing. Directions Write a formal complaint email to a real company where you experienced less-than-satisfactory service during the first few weeks of the semester. The issue does not have to be extremejust something that did not meet your expectations. The letter must be professional, clear, and detailed. Do not state in the letter that it is for a class project. Requirements Your complaint letter should include: Recipient Information: Full name, title, and mailing address of the company contact or customer service department (do some research). Experience Details: Dates of service, employee names (if applicable), location, and a description of the service failure. Clear Problem Statement: Explain the service failure in a factual and constructive tone. Customer Gap: Utilizing the GAPS Model of Service Quality in chapter 3 indicate your expected service along with your perceived service. Proposed Resolution: State what you want the company to do to resolve the issue. Request for Response: Ask for a reply and include your own contact information (use your school email or a separate address if needed). Electronic Submission: Submit a copy of the email that you send to the company, which entails a brief explanation of the problem.