Please read and review the attached vignette on the LEGO Company and answer the following questions. Upload your answers into Canvas prior to the due date for this assignment.
1. What “Ps” from the Marketing Mix were explicitly covered in the LEOG vignette? Explain how each of the P’s you see mentioned in the piece were referenced in relation to LEGO.
2. Apart from “Product,” which Marketing Mix “P” was perhaps most relevant to the turnaround of LEGO? Explain WHY and HOW this “P” might have been very relevant to the turnaround of LEGO? Hint: Think “outside the vignette” for answering this one. What is largely missing from the vignette in terms of your own understanding of LEGO, how they go to market and where they sell their products?
For grading guidance, we are looking for a sentence or two explaining how each “P” you see mentioned is referenced and a longer paragraph for #2.
*This is an individual assignment and the use of any AI is strictly prohibited.
350 words
Requirements: stated
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