ECOM 322: Social Media Marketing 2^nd 2025-2026

Project Assignment

In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry).

The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, X, Snapchat, Foursquare, Facebook, YouTube and Blog. etc.

For this part of the assignment, you need to write a report that describe the following aspects of the business.

1.Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]

screenshots of the accounts that youll use across all social platforms.

2.Audit your social media platforms performance [2 marks]

presence on the following social media platforms:

Metric	Sentiment	Reach	Company Posts	Feedback	Average response time to feedback
Platform1
Platform2
Platform3

Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence.

3.Social media benchmarking [3.5 marks]

Note: You can use any free online third-party platform for further analysis.

• After completing the benchmarking, think about the results and act accordingly, how can a benchmarking analysis help your business?
• Look at the data youve collected and identify the areas that need improvement (Explain).
  • Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
  • How are you going to get people to engage with your business on social media?
  • Research to determine the target audience of your business.
  • Create three marketing personas that represent the organizations target audience.
  • Which platforms might best help you achieve your goals? [Select at least 4 platforms].
  • Establish your business voice and tone and figure out how to speak with your target audience.
  • Whats your businesss personality? Try to pick out 2 or 3 traits that define your style, and
  • Write a clear and detailed description of your brand/ business posting guidelines.
  • What logos, positioning, and sizing will you use?
  • What fonts and colors will you use?
  • What is your companys communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?)
  • Determine the purpose/goal
  • What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
    • Select 3 influencers and evaluate the following:
      • Who are the influencers you will employ and why you selected them?
      • What Social media platforms are they using?
      • What is the nature of their followers?
      • What messages will you ask your influencers to promote?

4.Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

5.Research your target audience [1.5 mark]

6.Develop your social media brand/business standards [3.5 marks]

list 2 or 3 that your style is not.

7.Implementation [Content Ideas: for each campaign] [7 marks] Actionable social media tactics

In detail, develop actionable social media tactics to implement each of the companys social media presence.

For each social media platform [based on the previous selection (point #6)]:

Ideal time for Posting

What percentage of your posts will be promotional, if any?

How many hashtags will you use in your X and Instagram posts (List 3 or 4)?

Influencer marketing strategy:

Content calendar plan:

• Create a social media content calendar plan for your business and attach a screenshot to your report.
• How to integrate paid advertising in your content marketing strategy?
  • Choose four metrics to measure the success of your social media campaign? [Explain].
  • How do you know if your social media activities are effective?
  • How much your business should spend on its social media marketing budget? you should include the following: Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.
  • Conclude your report.
  • List all the sources you have used in the process of researching your work.

Paid advertising:

Note: Provide screenshots of your work.

8.Evaluation and Measuring [2.5 marks]

9.Budget [1 mark]

10.Conclusion [1 mark]

11.Reference list

Assignment Guidelines:

• This is a group project (3-4 students), which is part of your course score. It requires effort, research, and critical thinking.
• All students are encouraged to use their own words.
• Your Assignment must include:
  • Table of contents.
  • The main body of your report, which required analyzing a companys use of social
• Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
• A mark of zero will be given for any submission that includes copying from other resource without referencing it.
• Your report length should be between 2000 to 2500 words overall all parts.
• Assignment must be in word format only no PDF.
• Your file should be saved as: Group # CRN – ECOM322-Project Assignment – Part 1.doc
• You must check the spelling and grammar mistakes before submitting the assignment.
• Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
  • Any information that you use in your SMMP that has been derived from a published source (including our textbook) must be properly cited.

Cover page and make sure to include the cover page with all information required.

Two marks will be deducted if there is no cover page.

A title that well represents the content of your report.

An opening paragraph.

media [All points must be related to the concepts raised throughout the course].

A References section listing all sources included. And ensure that you follow the

APA style in your report.

The minimum number of required references is 5 for each part, later than 2020.

Numbering of the pages in footer.

Citations:

Project Submission:

Submission	Due Date	Point Covered	Marks
Part 1	04/03/2026 @11:59 P.M.	1, 2, 3, 4, 5 and 11	10
Part 2	07/05/2026 @11:59 P.M.	6, 7, 8, 9, 10 and 11	15

Note: Submission will be through the Blackboard.

• Your report length should be between 2000 to 2500 words overall all parts.

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