Dissertation

This dissertation is a Theme 2 (Entrepreneurship and Innovation) applied, single-case study focusing on Oasis Bradford, an independent car rental SME operating in a competitive, digitally driven market. The core aim is to investigate how Oasis Bradford can improve its marketing communications strategy, with particular emphasis on social media marketing, to support customer acquisition and revenue growth. The main research question is: How can Oasis Bradford improve its marketing communications strategy, particularly social media marketing, to increase customer acquisition and revenue growth? My dissertation focuses on Oasis Bradford, an independent car rental business, and investigates how the company can improve its marketing communications strategy, with a particular emphasis on social media marketing, to increase customer acquisition and revenue growth. The project is positioned under Theme 2 (Entrepreneurship and Innovation) and takes an applied, real-world approach. I am essentially stepping into the role of a marketing consultant for Oasis Bradford, analysing how they currently market themselves, how customers engage with their marketing, and where opportunities exist to improve performance. The study begins with a structured marketing audit to evaluate Oasis Bradfords existing marketing activities, tools, and strategic orientation, drawing on established marketing and entrepreneurship literature to ensure the analysis is academically grounded rather than opinion-based.

Methodologically, the research uses a qualitative single-case study approach, collecting data through semi-structured interviews with both internal stakeholders (owners/staff) and customers. This allows me to examine marketing communications from both the business and consumer perspectives, particularly how social media and digital communication influence customer awareness, trust, and rental decisions. The findings are analysed using thematic analysis and interpreted through marketing communications theory, consumer decision-making models, and market-driven thinking. Based on this analysis, the dissertation provides realistic, theory-informed recommendations on how Oasis Bradford can improve its social media marketing and overall marketing communications to better convert customer attention into bookings and sustainable revenue growth. So overall this is a 7500 word disertation in harvard refrence style, i will provide format, more infomation, ethics checklist with more infomation on my topic, and also an example of another diseration, Basically the disertation is on a car rental company in bradfrord the dissertation is about acting as a marketing consultant for Oasis Bradford and analysing how the business can grow by improving its marketing communications, especially social media marketing. You investigate how Oasis currently markets itself, how customers respond to that marketing, and how those marketing activities influence customer decisions to rent vehicles. Using a structured marketing audit and insights from both managers and customers, you identify weaknesses and opportunities in Oasis Bradfords marketing approach and then propose practical, theory-based ways the business can use marketing communications more effectively to convert attention into bookings and revenue growth. If there is any other infomation you need please let me know.