Discussion Topic: Week 8 Discussion – Social Media Promotion…

Context

Watch this video:

. (3:28) before completing the discussion.

Choose one or more of the major social media platforms and find an example of BOTH a traditional advertisement and influencer marketing. TWO EXAMPLES ARE NEEDED. (Note: you can refer to your social media activity this week to review the platforms and their marketing reach.)

Read the

provided by your professor to help you get started.

Post a Response

Please respond to the following:

1. Describe BOTH selections, including the name of the platform.

• Respond in audio and video using complete and coherent statements.

1. FOR BOTH ADS, are the creative elements (words, visuals) of the ad(s) working together to deliver the intended message?

• Why or why not?

1. How credible is the influencer in marketing this product?

• Support your response.

1. Discuss a positive and negative aspect for a business when using a social media influencer to market their product or service.

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
• .

Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, offering you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)