Discussion Topic: Week 7 Discussion – How Businesses Use Pod…

Context

In your assignment this week, you will be asked to create a mini podcast to promote your product or service. For this discussion, you will explore how businesses use podcasts as part of their marketing strategy.

Read the

provided by your professor to help you get started.

Post a Response

Please respond to the following:

You may think of podcasts as being only for entertainment, current events, or news. Businesses often use podcasts to reach their target audience in various ways. For example, the meal delivery company Blue Apron produced an educational podcast titled: “

,” where they could connect with their target audience through the common topic of food. In the “Find a Fashion Truck” podcast titled

hosts Nache and Astral discuss topics like Google and how Google can help improve your business. ideal customers. In addition to these two strategies, many businesses also reach new customers by making guest appearances on podcasts relevant to their industry or using podcasts to update customers about their product development. The exposure businesses receive from podcasts often drives sales rather than direct advertising or marketing.

1. Find a podcast published in the last two years that fits one of these strategies. (Note: There are many free podcasts on platforms such as Apple Podcast, Spotify, Google Podcasts, and on your smartphone through apps like Stitcher or Podcasts.)
2. Answer the following questions:
3. What is the podcast’s overall content/message?
4. What is the tone of the podcast?
5. Is the podcast engaging? How so? If not, how could it be improved?
6. Based on the podcast title and topics, who would you say is the business’s target audience?
7. What do you consider to be the main advantages of podcast marketing? (Note: Consider where and when most people listen to podcasts.)

Source:

Steve Olsher. 2019.

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Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
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Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, offering you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)