Visit Oats Overnight’s website and social media platforms (links found at the bottom of their homepage), exploring their current product offerings and information about the company (e.g., Read the “About Us” & page and their FAQ’s & page). Watch the following short video (also found on the “About Us” page) that shares more about the company and promotional video:
- Product Analysis: Analyze Oats Overnight’s existing product decisions, making your argument for whether Oats Overnight has
created value with their current products – meaning that they have generated benefits for the consumers above and beyond the
cost. You can and should analyze product decisions such as their atributes, branding, packaging, labeling, aumented services,
product lines/mix decisions, etc. If you believe they have created value, why? If not, why not? - Product Improvement Recomendations & Analysis: Taking in to account your response for Q1, discuss individual product
decision improvement recomendations you feel would make this product stand out in the quick and health breakfast market
and create value for consumers. Consider recomendations regarding the product itself (attributes), branding, packaging,
labeling, and support services, product line/mix, supporting your recomendations with your rationale. - Strategic Review & Idea Generation: Oats Overnight is looking to explore opportunities to expand their product line or their mix
in order to pursue product development so as to meet diverse and evolving customer needs. You are hired as a consultant for the
new product’s development.
- Strategic Review: Outline your strategic review, ie., the target market for a new product, objective(s) you’d like to achieve
with a new product, and characteristics you’d like your products to have. Remember – this should be general and not specific to
one product idea. - Idea Generation*: Copy and paste the GenAl-generated product ideas into your response; you are also welcome to add your
own ideas to the ideas listed for the company’s:
- Product Line Growth Ideas:
- Product Mix Growth Ideas:
4. Idea Screening & Selection:
- Evaluation: You will evaluate the ideas generated by GenAl (and your own ideas, if included) as to the merits of each idea, given what you know about this company, likely target market, competitors, etc.
- Selection & Argumentation: You will then select the ONE (1) idea from Question 3 that you believe is the most “real,”
“winnable” and “worth doing”. You will develop its concept in greater depth and provide your rationale for why you believe this is the best idea to move forward by using the R-W-W criteria (real, winnable, worth doing) to develop your arguments further. Secondary research will supports your arguments and make them data-informed – and as a result, more persuasive!
- Likelihood of Adoption Success & Recommendations: Using your winning idea from Question 4, supposing Oats Overnight was going to put your product idea into production, present your arguments for the likely adoption of this product by consumers by utilizing and applying the pre-requisites for successful new product adoption to your idea, making any needed recommendations for Oats Overnight as to how they could improve the likely adoption.
- Weekly Reflection Round-Up: Discuss what from this week’s content was interesting, noteworthy, resonant, or valuable for you to learn about and why. How are you seeing content from this week evidenced in your own life, companies, and/or current events? (If there are examples or current events you’d like to share with your peers and Dr. S that you feel exemplify content learned this week, please do so!)
- GenAl Transparency & Reporting: Attach the separate document containing your screenshots of your GenAl prompts/prompt history & content generated for the section that utilized GenAl OR the link to your GenAl conversation that includes all of your prompts + content that was generated following the GenAl-Specific Task instructions found above.
- Works Cited (full citations provided for any sources referred to in your response
- Links
Requirements: As assignment deems
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