Discussion Board Topic #1: Crafting a Narrative for Transfor…

Storytelling that Drives Bold Change by Frei and Morriss (2023) highlights the power of storytelling in leading organizational transformation. Reflect on how storytelling can be used to inspire bold changes within an organization that is facing significant challenges. Consider how a well-crafted narrative can bring stakeholders together around a common vision and motivate them to embrace change, even when resistance is strong.

In your initial post, identify one key principle from the reading and explain how you would apply it to shape a compelling narrative for an organization undergoing major transformation. Show how this narrative could be used to engage stakeholders and encourage them to support the change initiative.