Discussion

1969 McDonald’s Ad

1967 Kentucky Fried Chicken Ad

1976 Burger King Ad

2024 Sonic Ad

1980’s McDonalds Ad

2020 Covid Ad Burger King

1996 Subway Kids Ad

Chick Fil-a Ad

Wawa Drive Thru Ad

Wawa Billboard Ad

Culture and Mass Media Assignment

Nicole Vadino

Mass-Media Assignment:

The reflection hypothesis is that the mass media reflects society and vice versa. As you will learn throughout the semester, so many aspects in society are socially constructed and culture plays a huge role in this. This assignment is to allow you to explore fast food ads throughout the years. Advertising is a HUGE industry and this assignment is to make you look in a Sociological Lens. This assignment is to have you begin looking at the world around you with a critical eye. No matter the product, advertisers spend millions of dollars to entice people into purchasing their products. When you are exploring the ads, you will be looking at how advertisements in print media.

PART ONE:

For this part of the assignment you will need to select any 4 print ads from above and analyze the way in which advertisers portray their products

Select 4 of the above ADS and do the following : (for each answer the following questions: 10 points each)

1. Without reading the words on the page, what are the images portraying? Is the image conveying a feeling (such as happiness, health, etc)
2. Now look at the main words in your selected advertisement. What is being projected with the words? What are the main themes listed in the advertisement?
3. Look at the total ad, how does this ad compare to ads from the current time period? Do you think it was a successful ad during its timeframe? Would this ad work now? Why or why not? Do you believe this is a good ad? Why or why not?
4. What do you think is reflected about the time period this was published? Do you think that this ad reflects American values and culture? Why or why not? Looking at the ad, would this make you want to purchase this product?

PLEASE NOTE: ANY use of AI, will result in failure for this assignment and class. This assignment will go through plagiarism checker and AI checker.

Write Up: Looking at all of the ads that are in this assignment, do you see a trend being portrayed? Reflect on your childhood and compare the ads that you see with those from your childhood. What do these ads reflect with regards to cultural values?

PART TWO: Video Ads: (30 points)

Below are links to several video ads. These ads are very different than print media ads. You are to select one of the videos below and compare it to the way in which the print ad is portrayed. You will need to answer the following questions:

1. Which was more successful (the print ad or the video) and why?
2. Does this ad make you want to purchase this product? Have you ever had this product and if so, what do you think about their advertisments?
3. Do you think media influencers are successful in getting people to try products? For example, Jason Kelsey and his wife are spokespeople for Wawa– is this a good marketing technique? Explain

VIDEO ADS

Hoagie Fest Wawa ad

1992 Roy Rogers Video Ad

Current McDonald Meal Deal Ad

The video below is a 10 minute video of McDonalds Pixar ads directed at children

McDonalds (Pixar Ads from 1998-2024- Several Ads)

Part 3: (20 points) Now it is your turn to look at social media influencers and select ANY product that is being promoted by any type of influencer (this could be someone who is promoting the product on their social media page or a specific advertisement where they are part of the ad). You will need to submit a link or picture of the specific ad and describe the following:

1. Who is the ad being targeted to?
2. Does the influencer/celebrity make the product more appealing? Why?
3. How do you feel about products that are advertised by social media influencers?
4. Have you ever tried to promote a product on your social media page? Why?
5. What type of advertising do you think is most successful and why? Do you think age/ demographics makes a difference on advertising? Why?

Writing-Grammar/Sentence Construction and Spelling 10 points

Please review the rubric so you know how this assignment is being graded

Please make sure you label each advertisement in each section to make it easier to follow

Culture and Mass Media Assignment (3)

Culture and Mass Media Assignment (3)

CriteriaRatingsPointsAD ONE

view longer description

Full Marks

Completed detailed descriptions with great details

10 pts

Good

Good job with describing ad

9 pts

Fair

Did a decent job but lacked the necessary depth to describe the ad

7.5 pts

Poor

Needed much more depth

5 pts

No Marks

0 pts

/10 pts

AD TWO

view longer description

Full Marks

Completed detailed descriptions with great details

10 pts

Good

Good job with describing ad

9 pts

Fair

Did a decent job but lacked the necessary depth to describe the ad

7.5 pts

Poor

Needed much more depth

5 pts

No Marks

0 pts

/10 pts

AD THREE

view longer description

Full Marks

Completed detailed descriptions with great details

10 pts

Good

Good job with describing ad

9 pts

Fair

Did a decent job but lacked the necessary depth to describe the ad

7.5 pts

Poor

Needed much more depth

5 pts

No Marks

0 pts

/10 pts

AD FOUR

view longer description

Full Marks

Completed detailed descriptions with great details

10 pts

Good

Good job with describing ad

9 pts

Fair

Did a decent job but lacked the necessary depth to describe the ad

7.5 pts

Poor

Needed much more depth

5 pts

No Marks

0 pts

/10 pts

Part Two-Video

view longer description

Full Marks

Completed detailed descriptions with great details

30 pts

Good

Good job with describing ad

26 pts

Fair

Did a decent job but lacked the necessary depth to describe the ad

20 pts

Poor

Needed much more depth

16 pts

No Marks

0 pts

/30 pts

Part 3-It’s Your Turn

view longer description

Full Marks

Excellent work with section. Very detailed

20 pts

Good Job

Good work with this section but more depth could have helped

16 pts

Decent work on this write up

Decent work on the section but more depth needed

14 pts

Poor

MUCH more depth needed. Lacking the details

10 pts

No Marks

0 pts

/20 pts

Grammar, Sentence Construction and Spelling

view longer description

Full Marks

Excellent work with section. Very detailed

10 pts

Good Job

Good work with this section with some grammar issues

8 pts

Decent work on this write up

Decent work on the section but make sure you focus more on your writing

7 pts

Poor

MUCH more depth needed. Lacking the details

5 pts

No Marks

0 pts

/10 pts