digital marketing analytics–Case report:ESSEC EMBA

  • For Question 1, focus on justifying your choice for the number of segments. To provide a more comprehensive response, briefly discuss how the results might differ if the solution included between 2 and 5 segments. In particular, explain what would change if you selected one more (+1) or one fewer (1) segment than your chosen solution.
  • Format: Double-spaced, 12-point font, no page limit.

Requirements: at least 4 pages

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