Design an IMPRESSIVE go-to-market strategy for launching a p…

MAJOR: Hospitality and Tourism Management

PLEASE CREATE AN IMPRESSIVE STRATEGY WITH OUT-OF-BOX THOUGHTS

Project Overview

Myma.ai is a global AI platform serving the hospitality and tourism industry. Having successfully deployed AI chatbot and automation solutions across hotels and resorts worldwide, Myma.ai is now expanding into a new sub-vertical: Tours & Activities operators.

For Spring 2026, Myma.ai is seeking a student consulting team to research, validate, and design a go-to-market strategy for launching a purpose-built AI chatbot solution for Tours & Activities companies in Hawaii, supported by a newly appointed local Myma.ai sales representative.

Instruction:

1. Myma.ai – you can search this website to know more about what they are doing
2. Deliverable Guidelines – this is overview of the project given by the company to instruct students
3. Working Document – you can base on this file to start your research. this kinda helps you what to focus on, but not limited to it, can be broadening to something impressive
4. We have a call with the company, here are what we got
5. Notes on the phone
6. Transcript (1)
7. Transcript (2)