Deciding on the Firm’s Corporate-Level Strategy

Associated Objectives

Appraise a companys diversification strategy

Assess the level and means of diversification

Applying corporate-level strategy knowledge to the case of a company of your choice, address the following questions:

1. Which type of diversification strategy is this company using, and what is the evidence for the case you are making?
2. What is the level of diversification? Explain.
3. What means of diversification is the company using, and what is the evidence?
4. Is the companys diversification strategy appropriate or could it be improved? Why?

You are strongly encouraged to incorporate your experiences in your post.

Response Parameters

Initial Response Post

• The initial response to the discussion questions must be 300 to 450 words in length