Data Analysis Practice 2

For this component of your Data Analysis Practice project, you will conduct a manual qualitative analysis of sample data following the framework outlined in the resource and the steps outlined in this assignment.

Preparation

To prepare for this assignment:

• Review the Data Analysis Practice project description.
• Review the Data Analysis Practice 2 Rubric to learn about the evaluation criteria for this assignment.
• Download the following three documents, which together comprise your Sample Data Set:
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• Keep the following two resources available to refer to as needed:
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Instructions

Using the data analysis framework outlined in the Generic Thematic Analysis resource, do a manual analysis of the data in the Sample Data Set and report the results.

1. Identify Patterns of Experience and develop Meaning Units based on your initial read through the Sample Data Set.
2. Select excerpts from the data that illustrate and confirm each Meaning unit.
3. Group related Meaning Units into Themes.
4. Synthesize the Themes into a description of the participants perspective that responds to the research question and sub-question. The research question is: How do women describe their experience shopping online for fashion? The sub-question is: What are the perceptions of women shopping online on the use of visualization applications on fashion websites? When you have completed the assignment, submit it in the assignment area.

Submission Requirements

Your assignment should meet the following requirements:

• Written communication: Written communication must be grammatically correct and free of errors that detract from the overall message. Writing should be consistent with graduate-level scholarship.
• APA format: Resources and citations are formatted according to current APA style and format. See
• for more information.
• Font and font size: Times New Roman, 12 point.

*I CHOSE PHENOMENOLOGY APPROACH*

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