D5

Part 1: Audience Analysis

In Part 1 of your initial post, it is essential that you clearly define the event and the intended audience for your special occasion speech. Perhaps you are accepting an Academy Award at a gala, giving a wedding toast at a real or imagined event, or delivering a commencement speech at your former high school. The events can be real or fictional.

Tell us what the event is about and who is in the audience in 1 to 2 paragraphs. You need to be detailed in your audience description, including demographic (age, race, gender, etc.), socioeconomic, and psychographic information.

You must:

1. Pick a special occasion

Examples:

• Wedding toast
• Graduation speech
• Retirement party
• Baby shower
• Award acceptance
• Memorial / dedication

(It can be real OR made up.)

2. Describe: The EVENT

Whats happening? Why are people gathered?

The AUDIENCE (this part matters a lot)

Be detailed. Include:

• Demographics age range, gender, race, cultural background
• Socioeconomic working class, middle class, professionals, students, etc.
• Psychographic values, emotions, beliefs (celebrating love, honoring achievement, grieving, proud parents, etc.)

Basically:

Who are they + how do they think/feel?