CYBR 520 Security Awareness Draft

Initial Plan

Re-read the Security Awareness Campaign overview in the Term Projects project.

Requirements

Develop an initial draft of your security awareness campaign that includes:

1. Theme Selection and Justification (15 points)
   • Choose a security awareness theme/event from the provided security awareness calendar
   • Explain why you selected this particular theme for your target organization
   • Discuss its relevance to contemporary security challenges and threat landscape
   • Connect your theme choice to current threat intelligence or industry-specific risks
2. Target Organization and Audience Analysis (20 points)
   • Define your target organization (size, industry, geographic considerations, regulatory environment)
   • Analyze the current security culture maturity level using the awareness/behavior/culture framework
   • Identify specific audience segments, their roles, risk exposure levels, and existing security knowledge
   • Identify specific vulnerabilities (e.g., “Very Attacked People,” high-risk departments, common attack vectors for this audience)
   • Define specific, measurable behavioral changes you want to achieve (not just awareness goals)
3. Campaign Strategy and Psychology (15 points)
   • Explain how your campaign addresses the forgetting curve and incorporates spaced learning principles
   • Connect your approach to autonomy/mastery/purpose model – how will your campaign make security personally relevant?
   • Describe how you’ll achieve repeated exposure through varied channels and timeframes
   • Outline your approach to recognition and positive consequences rather than punitive measures
4. Implementation Timeline and Channels (10 points)
   • Plan for diverse delivery methods beyond email (consider accessibility and preference differences)
   • Detailed implementation schedule (before, during, and after the main event/theme)
   • How this campaign connects to broader organizational security objectives and existing programs
   • Realistic assessment of what you’ll need to execute this campaign
5. Measurement and Success Metrics (15 points)
   • Define how you’ll measure actual behavior change (not just completion rates)
   • How will you assess whether people feel empowered to report security concerns?
   • Plan for measuring belief and attitude changes (surveys, observational indicators)
   • Specific, realistic benchmarks that align with your behavioral objectives
   • When and how often you’ll assess progress

Deliverable Format: 3-4 page document (PDF or Word) with any preliminary visuals attached

Notes for Success

• Avoid Compliance Theater: Focus on genuine behavior change rather than checkbox completion
• Think Like a Marketer: Consider how to make security the “cupcake” rather than the “broccoli”
• Leverage Real Experience: Draw on your professional knowledge of organizational culture and constraints
• Be Specific: Generic approaches will not be as effective as targeted, contextual strategies
• Plan for Sustainability: Consider how your campaign creates lasting cultural change rather than temporary awareness

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