customer service

Individual Assignment 1

Customer service excellence is critical for businesses that want to stand out in competitive markets. Research shows that companies that consistently exceed customer expectations build loyalty, increase repeat business, and gain positive word-of-mouth referrals. Achieving this requires a deliberate strategy and a culture that empowers employees to go above and beyond.

Discuss five (5) proven techniques for exceeding customer expectations in companies or organisations. Justify your answer with relevant research and examples.

Your discussion should include:

1. Describe five proven techniques for exceeding customer expectations in the company.

2. Research and write in your own words, include examples.

3. Present your response in essay form, including an introduction, body, conclusion, and a references page

Instructions

The essay should not be less than two pages, excluding the cover page and reference page.

Use a variety of credible sources including academic journals, books, industry reports, online materials, and case studies.

Properly cite all references in accordance with APA 7th Edition guidelines.

Provide a well-structured and coherent discussion.

Marking Guide

This assessment will be marked based on the following criteria:

1) Introduction (5 marks)

2) Well explained techniques (30 marks)

3) Conclusion statement (5 marks)

4) Clarity and structure of writing ( 5 marks)

5) Originality and critical thinking (3 marks)

6) Accuracy of referencing in APA style (2 marks)