Customer satisfaction in reverse logistics operations

Week 3 – Assignment: Customer satisfaction Issues with reverse logistics operations. Hide Assignment Information TurnitinTM TurnitinTM enabledThis assignment will be submitted to TurnitinTM. Instructions Assignment Directions: Your essay explores and analyzes the factors affecting customer satisfaction in reverse logistics operations, focusing on different types of customers and their purchasing and returns behavior. Explain the relevance of customer satisfaction in reverse logistics. Describe a research design and methodology you would use to confirm customer satisfaction. Explain how you would collect data (e.g., surveys, interviews, case studies). Finally, discuss the sampling method and the types of customers you might use with a focus on Customer 1, Customer 2, etc. This assignment is to use the textbook Going Circular and current references published this year and maybe last year. Read Chapter 4, Understanding Purchasing and Return Behavior. Your other sources may include any news or research video as well as published articles or sources that relate to how customer service is being handled today. This paper is to be based on retail customer service experience. The format for the paper should have the following headings: Title Page (This is separate from the rest of the paper and the first page.) Abstract Introduction Research Conclusions Personal Experience References (This is separate from the rest of the paper and the final page.) The last paragraph of your paper should contain at least two sentences regarding your personal viewpoint of what you have discovered in your research. The heading for this final paragraph is to be Personal Experience. As a good writing hint, do not use the personal pronoun I in this last part or any part of this paper. For example, do not write, I found that my experience with Amazon had a time window for returns unlike the research findings. Instead, write something like, Personal experience indicated that the time window was too short for returns unlike the research findings. Good writing keeps the I out of the essay. Submission Instructions: This 2-page Word document to only includes the following as the main body of the paper: Introduction Research Findings Conclusions Personal Experience Be sure to review the following prior to submitting your assignment: Academic Integrity Guidelines [content page] Assignment Rubric If you do not see the rubric, in the blue horizontal navigation bar select Course Tools, then Assignments. Select the appropriate assignment, and the rubric will be located near the bottom of the page. This assignment aligns with the following: Course Objective 3 [content page] Lesson Objective 3.1, 3.2 [content page] Resources & Supports Office 365 [webpage]: You have free access as an APUS student. Sign in with your MyCampus Email credentials. Submitting and Confirming a Submission : Watch this 3-minute video if you need guidance on submitting your assignment.