Critically reflect on a case study* of a for-profit fast-gro…

Assessment 1: Case Study Analysis (50%) 2,000 words (+/- 10%)

Description: Critically reflect on a case study* of a for-profit fast-growth business using the theories, insights, and knowledge you have developed in the course. This Essay should be divided into two sections:

Part A: How do companies grow? (~800-1000 words): This section should be a short literature review using evidence from research and different growth theories. Use this section as an opportunity to review the literature on high-growth firms by choosing one/two theories to discuss. You can use theories discussed in class (Week 3) or any other academic firm growth theory.

Part B: Case study discussion (~1000 words): Using the theory(ies) discussed in part A, critically evaluate the growth trajectory of the proposed case study. You should discuss strategies, models and tools they employed for growth or should use to continue in a growth trajectory.

Ps.: The word count does not include references/appendices

Reference Style: Harvard Style

(*) Assignment 1 Case Study (access below): How Can Bella & Duke Become Top Dog Within the Pet Food Industry?