Creating a Marketing Budget

Creating a Marketing Budget

Assume you are in a decision-making marketing role for Green Harvest who is launching a new product. The CEO has come to you with a new task:

• The task includes pricing out a redesign of the website, getting a new brochure designed and printed, and launching a social media campaign on at least 2 platforms to promote the XYZ product.
• In addition to pricing those marketing activities out, she has asked for your professional opinion in adding 3 more priced out marketing activities to the list and why you chose them.
• You must also create a marketing budget worthy enough to present at the next board meeting.

Submission Guidelines

• Use Excel for your charts or tables. Use as many tabs as necessary to complete the tasks above.
• You will also submit a narrative in Word doc format, which should be about 2-4 pages in length, not including the cover page and references page.
• Your paper must be formatted according to APA guidelines in the CSU Global Writing Center (available in the left-hand navigation panel).
• Include at least 2 credible, industry-specific references. The CSU Global Library (available in the left-hand navigation panel) is a good place to find these references.
• All references must be cited in the narrative and listed on the references page, according to APA formatting.