What is competition like in the North American wholesale club industry? Which of the five competitive forces is strongest and why? Use the information in Figures 3.2 through 3.7 (and the related discussions) in Chapter 3 to do a complete five-forces analysis of competition in the North American wholesale club industry.
How well is Costco performing from a financial perspective? Do some number-crunching using the data in case Exhibit 1 to support your answer. Use the financial ratios presented in Chapter 4 to help you diagnose Costcos financial performance.
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