Consumer target mindset for VELA brand

Instructions Assisgnment: write the consumer target mindset for a brand of your choice. And, the consumer target you are defining is YOU. Pick a brand that you either have great affinity for or for whom you think should be targeting their messages to you. Write the target as if you are recommending this target to your client. It is a good idea to give your target a headline and then go into detail about their mindset. Mindset includes attitudes and behaviors that are relevant to the brand you are advertising. Since for this assignment you are describing yourself, you have all the data you need, but you need to put it into a presentation that supports your recommended target mindset. Your assignment is to write and design a presentation. I also encourage you to be creative and use whatever means you want, film, collage, TikTok, Instagram to introduce to your client (the brand marketer) to your mindset. However, this assignment is also the beginning of your final presentation. PLEASE READ YOUR FINAL ASSIGNMENT for direction. The brand you choose will be the brand you use for your final project. You can make your presentation for any brand of your choice. Your presentation will include the sections: The assignment given to you by the client. (You will also be the client here and decide your assignment) A brief overview of the brands business, including it’s state purpose. The business problem you set out to solve including the human problem or behavior change needed to solve the problem Two to three communication objectives. Your Target definition expressed both as a demographic and a mindset. NOTE: for reference, I have posted a Target mindset presentation example done by a former student. However, this example is just the target mindset, it does not include sections 1-4 as listed above. – Brand I’ve chosen is VELA (velascarves.com): possible headline: Women who use style and modesty to express confidence on their own terms. – Make the presentation look nice, creative, add pictures or videos (you can find them all on their Instagram) – Make sure to include that while Vela is primarily known as a hijab brand for Muslim women, scarves and modest styling are not exclusive to one religion or identity, and the brand also appeals to women who wear scarves for faith, fashion, or personal expression.