Consumer Perceptions of Subscription Saturation and Pricing…

I require a comprehensive academic literature review for Chapter 2 of my Bachelor thesis in Business Administration. The literature review must follow scientific writing standards and be structured according to the following outline:

1. Literature Review
2. 2.1 Subscription-Based Business Models in Digital Markets
3. 2.1.1 Characteristics of Digital Subscription Models
4. 2.1.2 Strategic Rationale and Economic Logic of Subscriptions
5. 2.1.3 Market Maturity and Competitive Dynamics

2.2 Consumer Decision-Making in Recurring Payment Contexts

2.2.1 Decision-Making under Recurring Financial Commitments

2.2.2 Mental Accounting and Budgeting Behaviour

2.2.3 Cognitive Load and Decision Fatigue

2.3 Psychological Aspects of Subscription Saturation and Subscription Fatigue

2.3.1 Conceptualising Subscription Saturation

2.3.2 Psychological Mechanisms of Overload and Fatigue

2.3.3 Emotional Responses

2.4 Price Perception and Pricing Pressure in Digital Subscription Services

2.4.1 Perceived Price Fairness

2.4.2 Recurring Payments and Price Sensitivity

2.4.3 Price Increases as Cancellation Triggers

2.5 Consumer Cancellation Behaviour in Digital Markets

2.5.1 Strategic Cancellation

2.5.2 Subscription Rotation

2.5.3 Structural Drivers of Cancellation

2.6 Implications for Subscription-Based Companies

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• Academic tone
• Proper in-text citations (peer-reviewed sources preferred)
• Theoretical integration (consumer behaviour + business model perspective)
• No repetition
• Clear paragraph structure (new paragraph after approx. 810 lines)
• Logical flow between sections
• Focus strictly on digital subscription markets
• Approximately 1520 pages in length
• 1,5 line spacing
• 25 references used

The literature review must build the theoretical foundation for a qualitative study using structured interviews and qualitative content analysis (Kuckartz).