Consumer Odyssey Map GRAPHIC for your brand

Needed Criteria:

• Choose a brand. It may be the same brand from Discussion One.
• Research the brand carefully and identify as many touchpoints as you can.
• Align these touchpoints with the Customers Journey; Awareness, Consideration, Purchase, Retention, and Advocacy as presented on page 69 of your textbook.
• Create your own Consumer Odyssey Map GRAPHIC for your brand. (You may use Canva.com for a graphic depiction of your own software.)
• Answer the following questions:
• When it comes to customer journeys, what does it mean to describe customers as “in a maze”?
• How does artificial intelligence (AI) impact the customer’s journey and decision-making?
• Post your graphic and the answers to your two questions to the discussion.

Discussion Requirements:

Discussion boards are one of many tools designed to enhance the community and engage students in the online classroom. The discussion questions will focus on the module’s topic and require you to provide in-depth, original responses as well as thoughtful critiques of your classmates’ responses. For discussions to be beneficial, timely posting is key.

When posting, make sure to validate your responses by using sources from both your textbook, online library, and other legitimate sources, you may acquire. Use APA formatting when citing, writing, and posting.Utilize in-text citations followed by your references at the end of the assignment. All writing should reflect graduate-level business writing.

Please make sure your posts are substantial. Initial posts that are only a paragraph or two will not be considered substantial. You will risk losing points. three or more paragraphs with connections to your readings and other legitimate resources will be regarded as substantial. When responding to your peers, posts such as “Great Job” will not be considered substantial, and you will lose valuable points. Two or more meaningful paragraphs when responding to your peers will be regarded as substantial.

Rubric:

Criteria

Points

Initial Post

• 11:59 PM
• Provides a response, which is powerfully formulated, offers examples and connects to industry and academic resources that support and validate written positions.
• The initial post is 3-4 paragraphs in length and includes all needed information.

NOTE: Graphics, tables, and figures are strongly encouraged.