Consumer Buying Behavior

Marketing is a multifaceted discipline that revolves around understanding consumer behavior, creating value, and building relationships between businesses and their target audiences. At its core, marketing aims to communicate messages effectively, evoke emotions, and ultimately drive action. One powerful tool in the marketer’s arsenal is visual storytelling through advertising images. These images can captivate viewers, convey narratives, and influence consumer perceptions and behaviors. In this assignment, we will explore the art of visual storytelling in marketing by analyzing three to four advertising images carefully selected from the internet. Each image has been chosen for its ability to convey a compelling story or message, engaging viewers and eliciting emotional responses. Through concise descriptions and analysis, we will explain the narratives depicted in these images and examine their appeal to consumers. Objectives MLO 4.5: Choose three to four advertising images from the internet that effectively convey a story or message. Ensure the selected images are visually appealing and contain elements that capture attention and engage viewers. The images may be of different products or companies. MLO 4.6: Describe the narrative depicted in each advertising image. MLO 4.7: Create a concise PowerPoint presentation comprising 5-6 slides, excluding the title and reference slides. MLO 4.8: Use brief sentences or bullet points to describe the story behind each advertising image and articulate its appeal to consumers. Tasks Begin assignment Instructions: Use PowerPoint and explain influential marketing with a 5- to 6-slide minimum presentation. After reading and reviewing your “Instructional Material,” read the questions below. Your assignment should be composed using PowerPoint. Introduction: Open up a new PowerPoint and pick a template that you like. Create a title slide with your name, the title of the presentation, the school, the course, the instructor, and the date. Proceed to create the rest of the presentation. Create a PowerPoint presentation consisting of about 3-4 slides, excluding the title and reference slides There should be a total of 5-6 slides in the presentation. The images may be of different products or companies. Choose 3-4 advertising images from the internet that tell a story; they may have text on them as well. Describe in your words using brief sentences or bullet points what the story is and why the advertised image would appeal to consumers. Because this is a marketing course, remain creative, select a theme, colors, and fonts, and show off your advertising skills. Follow this Basic Presentation linkLinks to an external site. for an example. Conclusion: Conclude with a “Thank You” and “Reference Slide.” Your presentation should be about 5-6 slides. Then, submit your presentation. Review your Module 4 Instructional Materials. Submission Guidelines A title slide includes this information: Title of Presentation: Consumer Buying Behavior School: Palo Alto College Course: Principles of Marketing MRKG 1311 Instructor: Christopher Sosa Presented by: (Your Name) Date: (The Date) The presentation should consist of at least 5-6 slides. Review the Due Date Use the “Assignment Submission” button to submit your assignment. Grading Information Read the rubric prior to submitting this assignment to ensure you have included everything required for this assignment. A rubric is a scoring tool used in education to evaluate the quality of students’ work based on predefined criteria. It typically consists of a set of guidelines or criteria that outline the expectations for a particular assignment or project. Please ensure you have read the rubric before submitting. Submit on a PowerPoint document when ready. Your detailed response must be clear, concise, and meet the minimum requirements criteria. Please upload your presentation for grading when completed. Read and review! Read and review the “The 6 Principles of Influencing Consumer Decisions” article by Sean Peek. The Six Principles of influencing Consumer DecisionsDownload The Six Principles of influencing Consumer Decisions Read your online book “Principles of Marketing,” Chapter 5, pages 156-185, by clicking the button below. Principles Marketing Book Kotler Armstrong Link &utm_campaign=designshare&utm_medium=link&utm_source=editor