Consumer Behavior Project

-masters level work -plagiarism under 2% -must answer all questions in complete sentences -correct in text citations and references in work shown This video below is about “branding,” but I think it will help you with the market research. We will talk about branding in the future, but it’s important to step back and look at what you buy, and why you buy items (any items-clothes, food, cars etc). For this assignment, you must go to Chapter 4. You will develop a market research (event spectator) survey. I am asking you to develop a survey that you may send to potential consumers visiting your facility. (25 questions) 1. First, I am asking you to describe your facility. (potentially, what facility would you like to manage/create in the future) It should be at least 1-2 pages in length. 2. Second, I am asking you to develop questions that you would send out to your consumers on what you can do to make their experience more enjoyable. (25 questions) This paper should include a title page, your facility description, and your questions. Should you use outside resources, cite your sources. Also, if you work for or at a facility that already has a survey, you may not use it. This assignment is your own work and should be authentic. You may include information from chapt 5/6 if that will assist you. Please submit one document

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