Conagra Foods Case Study

Define the relevant industry. identify the participants and segment them into groups if appropriate. assess the underlying drivers of each competitive force to determine which forces are strong, weak and why. determine overall industry structure and test the analysis for consistency. analyze recent and likely future changes in each force, both positive and negative. identify aspects of industry structure that might be influenced by competitors, by new entrants, or by your company. identify a strategy that will provide the firm with the greatest level of competitive advantage.