Communications Question

Read the marketing scenario in the posted document Individual Activity 1 – Targeting Exercise for PetSmart
Then identify two possible targets for them and write a at least 1-page target description for each of two targets by answering the 5 questions listed for each. Submit your Word document to the individual assignment 1 Dropbox.
Note that you do not need to conduct any extensive research on your targets to complete this exercise, but you should do a brief online search to uncover some basic information about potential pet-owner targets and/or do some informal research among friends and family to gain some insights.

You must answer the following five questions for each of your 2 target groups for PetSmart:

What descriptive name might you give this target group?
What behaviors do they exhibit with regard to the Pet Smart brand that you could take advantage of?
What is the fundamental meaning behind their involvement with the pet industry? What aspects of their personalities or motivations are involved?
What do these targets think of the Pet Smart brand or the product category of pet products?
What over-arching theme might Pet Smart use to create a year-long campaign if this was their primary target?

Submit your answer via a PDF file and upload it to the Individual Assignment Dropbox by 11:59 p.m. on Thursday, Feb 15th.

Requirements: 2 pages

Comments