Clarifying Ambiguity Through Exploratory Research

Clarifying Ambiguity Through Exploratory Research Purpose This assignment develops your understanding of how exploratory research helps clarify business problems before formal research begins. Instructions In a 23 page APA paper, respond to the following: 1. Understanding Exploratory Research Define exploratory research in your own words. Explain how it differs from descriptive and causal research. 2. Business Application Identify an organization facing an unclear or ambiguous issue (e.g., declining engagement, brand confusion, customer churn). Explain why exploratory research would be appropriate. 3. Method Selection Recommend at least two exploratory research methods. Explain how each method would help clarify the problem. 4. Reflection Discuss risks of skipping exploratory research and moving directly to surveys or experiments. Requirements 23 pages APA format Textbook required source No direct quotes