Checkpoint

What youre producing: Clear, measurable goals + your core strategy and 4P direction (start building the plan). Step-by-step Set 23 SMART objectives (e.g., Reach 20% aided awareness in 6 months, Sell 1,000 units in Q1). Product & Brand strategy Features/benefits, value prop, branding elements (name, look, promise). How its differentiated from competitors (tie back to Checkpoint 1). Pricing approach State your method (e.g., value-based, competitive) and show simple math: unit cost, markup, expected margin, or price tiers. If relevant, note elasticity expectations (premium vs. penetrative). Target market clarity Re-state your primary target and explain why it aligns with the objectives and offering. What to turn in: Paper (23 pages) in a Word document, APA format. Covering Objectives, Product/Brand, Pricing, and Target. USE INFORMATION FROM ATTACHED FILES