Chapter Review

-masters level work -proper in text citations and references -must answer each question in complete sentences -plagiarism under 2% Please answer the questions in full/complete sentences…always include a citation. Chapter 5- Market Segmentation 1. What is Market Segmentation? (Define and develop your answers with identifiability, accessibility, responsiveness, and segment/niche). 2. What are the four bases of segmentation? (Define and develop your answer) 3. How would you relate the notion of benefits segmentation to the discussion of motivation in Chapter 3? List and compare the benefits of attending MLB games and playing golf at the nearest public golf course. 4. How would you set up a segmentation plan for your favorite sport property and match each segment to a unique or customized product or ticket package offering?