Category: Marketing

The IMC Analysis/Critique consists of selecting two current integrated marketing communication campaigns for particular brands (preferably a campaign that is currently running but at least one that has been running within the last 6 months) one that you deem good/effective and one poor /ineffective in terms of constructs we have discussed, analyzing their goal/objective, target…

1. Select one foreign country. England 2. Select a product or service: Chagee a. An existing brand entering the country for the first time, 3. Research basic country information to support your proposal, including: a. Country overview. b. Product/service description. c. Target customer overview through population demographics, economic development level, and digital/media penetration. d. Preliminary…

1. Select one foreign country. England 2. Select a product or service: Chagee a. An existing brand entering the country for the first time, 3. Research basic country information to support your proposal, including: a. Country overview. b. Product/service description. c. Target customer overview through population demographics, economic development level, and digital/media penetration. d. Preliminary…

Prepare a detailed document that is minimally 6 pages long (double spaced)….can be longer on the following: Covid has significantly changed the way business will be conducted in the future (history is ok; but looking for how did Covid affect businesses and what is taking place today and in future). From a marketing standpoint, answer…

Great news! Your ice cream business has been so successful that you’re ready to take it nationwide. Some heavy duty investors are willing to back your venture. Of course, you’re going to need a completely revamped marketing strategy. Access the link below to play the IMC Hero simulation. In this simulation, you’ll focus on the…

Please read Reiter et. al. (2023) Who uses social media for investment advice? and Zhang et. al, (2022) on Effect of social media rumors on stock market volatility. question1 Who shaped the the network of social media users when they use social media for investment? To what extent such networks matter for their investment decisions?…

Thesis Feedback Summary – Key Points for Revision based on the meeting with supervisor CRITICAL SECTIONS TO COMPLETELY REDO 1. Section 3: Research Methodology Major Issues: Source categories are unclear and inconsistent You mention “academically to journal articles” (page 13) Later you list 3 categories: academic articles, corporate reports, marketing campaigns (page 14) You also…

Identify an integrated marketing campaign to share with the class. Please link to at least one component of the campaign (YouTube video, commercial, Twitter ad, etc.). Describe who you think the target audience/consumer persona is for this product or service. What are some of the marketing tactics/promotional elements used in this campaign? Are they aligned?…

Create a 4- to 6-slide Microsoft PowerPoint presentation in which you develop a consumer persona for each of the five segments using the . Create an annual marketing plan for The Westside Coffee Company using the . Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Use…

Absolutely no AI allowed PLEASE!