Category: Internet Marketing
-
CLV = $120 per customer; total revenue $120,000 exceeds $50,…
Given Data Campaign Cost = $50,000 Conversions (Customers) = 1,000 Average Order Value (AOV) = $80 Customer Retention Rate = 60% = 0.60 Step 1: Choose a CLV Formula A commonly used basic CLV formula in Marketing Analytic is: CLV=AOV Step 2: Calculate CLV (Per Customer) CLV=80 CLV=80 CLV=80= 120 Customer Lifetime Value (CLV) =…