Case study – Chocolate and Customers Flow

Read the attached Case study:

Cadbury uses a product layout both in its chocolate production line and in the visitor flow at Cadbury World.

  • Critically evaluate how the choice of a product layout affects capacity planning decisions in these two different contexts (manufacturing vs. service).

In your discussion, consider issues such as demand variability, bottleneck management, throughput rate, and the cost of capacity adjustments.

To what extent is the product layout an advantage or a limitation for Cadbury when dealing with peak demand periods?

Requirements: as

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