This is an individual report assignment worth marks across five tasks, focused on design thinking applied to two case studies: Apple iPhone (product + service focus) and Uber (service focus).
The five tasks require you to critically analyse and evaluate these cases as follows:
Task 1 (20 marks) examines the characteristics and behaviours of design thinkers that contribute to creativity in product and service development, using the selected cases as evidence.
Task 2 (15 marks) evaluates how design thinking principles drove idea generation and development within the innovation processes of the chosen cases.
Task 3 (15 marks) explores how those ideas were transformed into successful real-world products or services, supported by case-specific examples.
Task 4 (20 marks) discusses the challenges and barriers regulatory, resource, or operational faced when bringing the products/services to market.
Task 5 (20 marks) requires you to build an ArchiMate model for one of the cases, visualising its service architecture across business, application, and technology layers, followed by a critique of ArchiMate’s effectiveness.
The report must be 3,000 words (excluding Table of Contents and References), structured with a title page, introduction, body sections, conclusion, and at least 10 academic references in APA v7 format. Note that the use of AI in writing is strictly prohibited.
For full details, please review the attached PDF document.
Requirements: 3000 words
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