Case Memo 5

Case 5. Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy

The case can be found in the document attached below. I have attached PPT slides to help with the assignment

Case Questions:

1. Evaluate Rosenfeld’s performance so far. On a scale of 1 to 10, what grade do you give Irene? Why?

2. What has been achieved at Mondelez since Irene Rosenfield took over as the CEO?

a. What legacy did she have to build on when she came into Kraft?

b. What was the most difficult aspect of her decisions? The easiest?

c. Do you agree with the sequencing of her corporate strategy? Is there anything you

would have done differently? Why?

3. What do you make of Rosenfelds persistence in the vision of creating a global company?

Should she have changed her vision as the macroeconomic conditions it was predicated on didnt materialize?

In a separate document, answer this question (in two paragraphs): Why did Irene Rosenfeld decide to spin off Kraft Foodss legacy North American business after the acquisition of Cadbury?

Memo format:

Maximum two pages (double space, 12 size font, 1 margins). Ideally, the starting paragraph summarizes the main topics of the week. It is important that you dont rewrite material already in the book/Case. Instead, offer your perspective on the case issues. You can also offer as many specific and concise answers to the questions provided for the case as possible. In my experience, students who take these memos seriously tend to perform better in the course. Furthermore, I encourage you to incorporate the assigned reading material (e.g., text chapters, articles, etc.) into your case analysis and reflection.

How to write your memo?

Your learning memo should be about more than just case facts or analyses and should not simply repeat what is presented in the assigned readings. Also, it is not just your answer to the assignment questions. Instead, it should be a reflection on the totality of your learning during the week and capture your most important takeaways from the week. The best way to prepare your memo is to read and review the material carefully, answer the assignment questions, and then take a step back to write your memo based on your self-reflection on the most important points you have learned during the week.