Case Memo 4

Case 4: Cirque du Soleil.

The case can be found in the document attached below. I have attached PPT slides to help with the assignment.

Case Questions:

1. What are the issues facing Cirque du Soleil?

2. Which part(s) of the Diamond E are most relevant to the issues facing Cirque?

3. Which analytical tools are most effective for determining the future direction Cirque should

take?

4. If you were a consultant, which options would you consider?

5. Which option would you recommend and why?

Memo format:

Maximum two pages (double space, 12 size font, 1 margins). Ideally, the starting paragraph summarizes the main topics of the week. It is important that you dont rewrite material already in the book/Case. Instead, offer your perspective on the case issues. You can also offer as many specific and concise answers to the questions provided for the case as possible. In my experience, students who take these memos seriously tend to perform better in the course. Furthermore, I encourage you to incorporate the assigned reading material (e.g., text chapters, articles, etc.) into your case analysis and reflection.

How to write your memo?

Your learning memo should be about more than just case facts or analyses and should not simply repeat what is presented in the assigned readings. Also, it is not just your answer to the assignment questions. Instead, it should be a reflection on the totality of your learning during the week and capture your most important takeaways from the week. The best way to prepare your memo is to read and review the material carefully, answer the assignment questions, and then take a step back to write your memo based on your self-reflection on the most important points you have learned during the week.