Case Analysis 3: Disney in France

Element 1: Answer the following in a well written comprehensive answer (no less than 450 words, no listing or use of bullets) based only on the information provided in the case. 1. What does Disney sell (focus on the parks not the conglomerate in general)? What are the mechanisms they use to deliver their product (list all the ones you think help Disney deliver their product), both within the parks and in their management. What do people outside of the U.S. expect of Disney when they go to a park? 2. What changes did the management team make in opening the Paris location? What did they not change (in other words what park content and management techniques did they try to transfer exactly the same)? Think of both park design and management practices/issues. Analyze each as to whether it makes sense based on your answer to #1. In other words, should they have made the changes they made and should they have kept the things they kept the same? 3. What do you recommend Disney do differently? Element 2: Cite a concept/idea/data from the chapter we are covering this week to support your answer. Include the page number in parenthesis and make sure it is clearly explained what you are referring to within the text. Stay away from basic definitions and ensure you explain how the concept supports your answer. Remember any information brought in from outside the case and textbook will result in an automatic 0 on the assignment.