CASE ANALYSIS 2

Pay attention to the Case Analysis Grading Rubric

• See the attached “Monthly STAR Report-Full Service Hotel”
• Answer the following questions:

1. In your opinion, what are the most important three tabs in a Monthly STAR Report? And Why?
2. How can a hotel that is underperforming its comp set (being beaten) use a Monthly STAR report to improve its performance? (Note: The subject hotel in the attached STAR report may outperform their comp set in some areas. Do not be caught up with this because question 2 asks a general question about how to use a Monthly STAR report to improve a hotel’s performance)

This case analysis requires you to analyze a hospitality business situation, answer questions, and demonstrate knowledge based on information gained from the prior and current course material. Course material that you use may come from the audio lectures, PPTs, and/or required videos. In addition, two credible external sources (outside of course material) are required to support your case analysis. Please see below.

Answering Case Questions:

• Responses that are purely opinion and anecdotal are not considered to be substantive in nature.
• Each question response should provide a depth of analysis, significant insight, and application to at least one-course concept from prior or current course material.
• MAKE IT EASY to find your different responses by using a heading for each question (e.g., Question 1, Question 2).
• DO NOT mix responses together.
• Review the Case Analysis Grading Rubric.

External Sources:

• Two credible external sources to support information are required, one for each question response (e.g., Questions 1 and 2 each has an external source)