Business Strategy Assessment

I have completed the first 3 sections of this assignment (Introduction,

The Three Levels of Strategy, Business-Level Strategy)

You will be completing the rest of the paper based on what I have already completed (the completed part is at the end of the instructions document).

I have provided Course resources I would like you to use, any additional sources are up to you.

Please read the Attached instruction very thoroughly, they are more in depth than what I provide here.

10 total resources are required but this would include the resources I already have for the portion of the paper I have finished, so feel free to use any of those to complete it.

Strategy Assessment and Selection

Purpose

In this project, you will evaluate corporate-level strategies that businesses use to gain competitive advantage and analyze corporate strategy alternatives based on your assigned company’s internal and external environments. Building on your analysis, you will determine the most attractive strategy alternative using tools such as SWOT analysis, industry position assessments, and financial health evaluations. Finally, you will develop a basic strategic plan for your company, including goals, objectives, strategies, and tactics.

In Unit 4, you began the document by preparing and submitting the following outline with three fully completed sections, as described below. The remaining sections (4 through 9) will be completed and submitted at the end of Unit 5.

Task: Complete the following Sections:

Introduction (Completed)

The Three Levels of Strategy (Completed)

Business-Level Strategy (Completed)

Corporate-Level Strategies and Innovation

• Based on your research of the company, describe and analyze the companys recent corporate-level strategies.
• This could include acquisitions, product development, or market expansion, as described in the readings.
• Assess from your research whether or not the corporate strategy initiatives have been successful.
• Describe any innovations introduced in the companys product line and assess their success based on your research.
• Also, describe the companys current international strategies and evaluate their effectiveness.

Grand Strategy Matrix

• Develop a grand strategy matrix (GSM) for your company.
• Explain the process of developing the matrix and the criteria used.
• Assign your company to the appropriate quadrant on the matrix and explain why it fits best in that quadrant.
• Discuss how the companys placement on the matrix informs potential strategy alternatives.

Strategy Alternatives and Prioritization

• Based on the results of your previous assessments (including PESTEL, SWOT analysis, Porters five forces, competitive profile matrix, EFE, IFE, and the grand strategy matrix), develop and discuss three to five (3-5) corporate strategy alternatives.
• (I will attach my previous paper which analyzes the PESTEL, SWOT analysis, Porters five forces, competitive profile matrix, EFE, IFE)
• Prioritize these strategy alternatives and provide a rationale for the prioritization.
• Ensure that the prioritization reflects insights from financial assessments and strategic matrices.

Strategy Selection

• Develop a quantitative strategic planning matrix (QSPM) for your company, rating the three to five (3-5) strategy alternatives identified.
• Discuss the rationale behind the attractiveness scores assigned to each alternative.
• Based on the results of the QSPM, select the most attractive strategy or strategies for the company and explain your decision.

Strategic Plan

• Develop a basic strategic plan for your company.
• Identify a minimum of three (3) key goals and three to five (3-5) supporting objectives for each goal.
• Ensure that each goal aligns with the strategy selected and supports the companys long-term growth.
• Use the provided template to format the strategic plan.

Conclusion

• Summarize the strategic decisions made throughout the analysis.
• Reflect on how the selected strategies and the strategic plan will guide the companys future growth and success.

Submission Criteria:

• Your work should address all the proposed questions in completing all sections through 9.
• Combine sections 1 through 3 that you completed for Unit 4 (amended with revisions) with sections 4 through 9 into one document for final submission.
• Your submission for all sections should be 12 pages long.
• Include appropriate attribution (citation) of authorship for paraphrases or ideas acquired from course readings and external research on your assigned company (e.g., the external environment, industry, and competitors). A minimum of 10 references should be used.