business perfomance report

NTRODUCTION

Before you begin this task, you must complete and pass the Marketplace Simulation business simulation with a score of 0.001 or higher. If the simulation is not completed with the passing cut score of 0.001 or higher, your task will be returned, and you will be required to contact your instructor and re-play the simulation.

Note: When completed, you will upload four total documents: three Excel spreadsheets with verification details and the attached “Business Performance Report Template” in a Word or PDF format. Your four documents should be as follows:

Cumulative Balanced Scorecard

Final Income Statement

Final Balance Sheet

Business Performance Report Template

In this task, you will provide evidence of the successful completion of the Marketplace Simulation business simulation and then produce a written report using the attached “Business Performance Report Template” to analyze the performance of your simulated business.

You must receive confirmation that you successfully passed Task 1: Business Performance Report before submitting Task 2: Competitive Analysis of this performance assessment.

SCENARIO

You are responsible for overseeing a bicycle start-up company. You led this company through its first six quarters, making strategic and tactical decisions to create a successful business in a competitive marketplace.

As a leader in your business, you are responsible for reporting to other stakeholders on the performance of your business during its first six quarters. Your report will provide a detailed overview of the financial performance of the business. It should provide a data-driven analysis of your business decisions and the outcomes of those decisions.

REQUIREMENTS

Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the WGU similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation. See for more information.

Grammarly Note:

Professional Communication will be automatically assessed through Grammarly for Education in most performance assessments before a student submits work for evaluation. Students are strongly encouraged to review the Grammarly for Education feedback prior to submitting work for evaluation, as the overall submission will not pass without this aspect passing. See for more information.

Microsoft Files Note:

Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file. For more information, please see

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A. Submit an unaltered Excel spreadsheet with verification details, exported from the Marketplace Simulation business simulation, that contains your final Cumulative Balanced Scorecard report in the simulation with a cumulative total performance score of 0.001 or higher.

Note: Your final Cumulative Balanced Scorecard can be accessed using the final Cumulative Balanced Scorecard link in the Web Links section below. You must be in Quarter 7 to view the Cumulative Balanced Scorecard. Follow the link, then click the Export icon in the upper right-hand corner of the page to export the Excel spreadsheet. Ensure the Excel spreadsheet contains a tab titled Verification Details. Save the Excel spreadsheet, then upload it unaltered to this task. Results will not be accepted in a PDF or screenshot format.

B. Submit the Final Income Statement and Final Balance Sheet in two separate, unaltered Excel spreadsheets exported from the business simulation with verification details included in each Excel spreadsheet.

Note: The correct income statement and balance sheet can be accessed using the Final Income Statement and Final Balance Sheet links in the Web Links section below. You must be in Quarter 7 to view the Final Income Statement and Final Balance Sheet. Follow the link, then click on the Export icon in the upper right-hand corner of the appropriate page to download each Excel spreadsheet. Ensure each Excel spreadsheet contains a tab titled Verification Details. Save each Excel spreadsheet, then upload it unaltered to this task. Results will not be accepted in a PDF or screenshot format.

C. Prepare a written report in which you do the following:

Note: It is recommended that you use the attached “Business Performance Report Template” to structure this report.

1. Describe your simulated business, including the following:

locations of sales outlets

types of products produced

how products are manufactured

2. Select three different topics from the following:

marketing (advertising and internet marketing)

store expenses

sales force

research and development

use of loans or cash

a. For each selected topic in part C2, identify a specific decision from the simulation that relates to each selected topic.

b. For each identified decision in part C2a, explain why the decision was made in the simulation for each of the three selected topics in part C2.

c. Explain how each specific decision from part C2a affected your companys financial performance, using supporting data from the Final Income Statement or Final Balance Sheet from part B:

Include data from the Expenses section of the Final Income Statement to support decisions relating to marketing, store expenses and sales forces, and research and development.

Include data from the Expenses and Profitability section of the Final Income Statement and/or the Debt and/or Cash section of the Final Balance Sheet to support decisions relating to loans and cash.

D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

E. Demonstrate professional communication in the content and presentation of your submission.

File Restrictions

File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )

File size limit: 200 MB

File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, csv, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z