business digital advertising strategy of small business: Wil…

What digital advertising methods does it use? Briefly summarize: What platforms are being used? (Google Ads? Instagram? Facebook? YouTube? TikTok?) What formats? (Search ads, display ads, video ads, banner ads, mobile ads?) Organic vs Paid presence? Organic means you did NOT pay for it. Examples: Your Instagram post shows up in followers feeds Your website ranks on Google naturally (SEO) Someone shares your TikTok video A blog writes about your brand Insert Screenshots; you can also make a table to compare each ad types. Is it effective? How would you like to measure it? Explain: How would you measure effectiveness? Which metrics apply? (CTR, CPC, CPA, ROAS, CLTV) Which metric matters most for this business and why? You may want to include a table of proposed metrics (welcome to edit): What are the strengths and weaknesses of their current digital advertising strategy? Please provide a detailed analysis. one example here: Strengths of Current Strategy Weaknesses and Gaps Strong purchase intent via search advertising Weak behavioral stage strategy Good brand storytelling through video Poor mobile optimization Low-cost Strategic Recommendations (Optional but Encouraged for A-level Work) Recommend (for example): Which ad type to expand? Should they use mobile geo-targeting? Should they add pre-roll video? Should they measure CPA instead of CTR? Should they separate brand vs performance campaigns? Please remember: description is not analysis. At this level, you are expected to think critically, apply marketing frameworks, and evaluate strategies in depth. Simply restating what a company does will not earn full credit. 2-4 Pages, Double-space.