This case study will require a little exploration. The goal is for you to research an organization (or one you work in) and identify/capture/address as many of the core concepts of the organization as you can (See this week’s PowerPoint). It would be awesome if you have a member of the organization to talk to in order to get an insider’s perspective. It’s ok if you can’t, but I would suggest you do it if you have the opportunity.

I realize that will be difficult to address all of the question prompts that I have included (i.e. cost to obtain a customer, etc.), but try to research and capture as many as you can. Do a bit of research and you’ll be surprised how much you can find out. You don’t need to address every question, but I would like you to address something for each “box” even if it requires an educated/informed guess as long as it has some logic and rationale.

This one will be tough to grade so I will be looking at the quality of the information you present, your rationale, your research, and the apparent level of effort you put into it.

Good luck and have fun with it…

Here’s the illustration from class… If you could pick an organization like target or Walmart also I provided the powerpoint that has the boxes for the questions for the organization

WRITE MY PAPER


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