For this discussion, you will research peer-reviewed journal articles on one of the 4Ps Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week.
THREADS
For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, plus at least one new reference from a Marketing Journal to support the topic researched. That is a minimum of 3 scholarly sources. Any sources cited must have been published within the last five years, except for the Bible. Students should also integrate minimum of three scripture verses into the discussion.
Comments from my professor about my last discussion for reference:
The vast majority of this submission lacked sufficient academic support. There was only a single reference (and only used once) that was above/outside a Marketing focus.
Only one reference that was Marketing focused.
Handful of minor issues throughout such as missing a Running Head, DOI, italics, and appropriate use of year following author’s name throughout.
Please make sure all sources used are researchable and legitimate as the professor researches every single reference used.
Requirements: 750-1250 words
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