BUS 400 Milestone Two

FEEDBACK FROM THE BUSINESS CANVAS ASSIGNMENT:

Hi Alex,

You are trying to include too much detail on the BMC, making it cluttered and difficult to understand. It’s essential to keep each section concise and focused on the key aspects of your business model. A strong BMC uses bullet points for each idea rather than full sentences, as its meant to serve as a clear and concise roadmap. See two examples below:

Alex, you have a lot of good information in your BMC, but it is very convoluted. I want you to take time to revise your BMC for the rubric section on the Updated BMC in Milestone One. Take time to extract the right information.

Standard revision requirements to improve your BMC:

• The heading of your BMC should include the name of your concept and company. Once you insert your project details into the template, you are required to remove all remaining placeholders to demonstrate a professional and complete submission.
• Your BMC is missing the appropriate cover page/slide. As mentioned before, every submission must include your name, course number, date, and instructors name.

These revisions will make a huge difference in the readability and effectiveness of your BMC.

Overview

Completing the Business Model Canvas Template is an exciting milestone, opening the door to new possibilities for your idea. The next step is to develop a Business Model Canvas (BMC) slide deck for review by the project manager consultant, as referenced in the Module Four assignment.

Creating a slide deck is more than just organizing informationits about crafting a clear, engaging, and visually compelling presentation that brings your idea, service, or product to life. A well-designed deck captures your audiences attention, showcases the value of your idea, and inspires confidence, helping drive critical decisions and support for your project.

Scenario

To help you develop a clear and well-supported business model, use research from sources such as GlobalData Explorer, Yahoo Finance, or the companys website. Based on this research, you are tasked with making educated assumptions about the following aspects of your selected company:

• Resources: Identify the assets available to support the project.
• Partnerships: Outline key alliances or collaborations that will contribute to the project’s success.
• Cost Structures: Determine the expenses that must be accounted for.
• Marketing Strategy: Explain how the product or service will be promoted.
• Value Delivery: Specify whether the product will be sold online, in-store, or through both channels.
• Unique Value Proposition: Highlight what sets the product apart and how it appeals to a specific target market segment.

These elements will form a strong foundation for your business model and demonstrate its feasibility. Keep in mind that a well-crafted BMC slide deck can be instrumental in aligning a new product or service with your selected company’s diversity, equity, and inclusion (DEI) and corporate social responsibility (CSR) goals, which you will address in your course project in Module Seven.

All nine segments of your redeveloped BMC must encompass elements to achieve new product or service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were DEI, as well as corporate social responsibility CSR. In the marketplace, companies with diverse project teams get varied perspectives that help the overall project. Just as important, companies that give back to the communities they serve do better and are supported by millennial buyersa big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch that you will complete as your course project, which is due in Module Seven.

Directions

Create a slide deck that will help you expand on your BMC chart in greater detail by refining how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the What to Submit section below for this assignment.

Specifically, you must address the following rubric criteria:

1. Deliver a unique value proposition.
2. Leveraging the blue ocean strategy, what makes the product or service unique?
3. How does it provide a strategic advantage in the marketplace?
4. Answer key business model questions about the customer.
5. Customer acquisitions
6. Revenue models
7. Price points for the product or service
8. Key activities for the value proposition (product or service)
9. Answer key business model questions about assets, partners, and cost.
10. Assets available
11. Key partners
12. Cost structures
13. Create a business model canvas chart. Import your canvas from Module Four.
14. Clarify your business model assumptions.
15. Check your assumptions
16. Complete the assumptions chart
17. Prepare to meet customers.
18. Highlight the materials needed
19. Update your documentation.
20. Targeted segment
21. Type of value delivered
22. How the product is unique
23. Update your business model.
24. Complete any updates to the BMC chart

What to Submit

Submit the completed . Sources should be cited according to APA style.